The Opportunity

Despite billions invested in AI and productivity software, the core cognitive and behavioral mechanisms of decision-making remain untouched.

The cost is clear

67-90%

of strategic initiatives fail due to poor execution decisions¹

70%

of change efforts fall short of desired outcomes²

45%

say strategic planning doesn't translate to execution³

61%

of executives cite decision focus as a core challenge⁴

The ROI of Cognitive-Aware Decision Infrastructure

🔁 Codified Decision Hygiene
Scales across roles and functions

💡 Faster Alignment
35% reduction in decision cycle times

🎯 Less Rework
50% fewer pivots from misaligned execution

🧭 Clear Prioritization
Better tradeoff clarity and resource allocation

📐 Strategic Fidelity
Improved signal retention from planning to execution

¹ Harvard Business Review, 2017; McKinsey & Company; Bain & Company studies
² McKinsey Research on organizational change initiatives; Bain & Company transformation studies
³ ClearPoint Strategy, Strategic Planning Statistics 2024; McKinsey executive surveys
⁴ Harvard Business Review, Executive Leadership Study 2017

Additional sources:
Bain & Company (2024): 88% of business transformations fail to achieve original ambitions
McKinsey (2022): 70% of transformations fail
ClearPoint Strategy (2024): 74% of executives doubt their transformative strategies will succeed
Bain transformation database: 24,000+ transformation initiatives analyzed